GoodYear Tires 1964

How it happened.


I can’t find the last email from a fine fellow Geezer who was looking for film or art or graphics from that golden age that we call the 1960s or “Our time, Baby!” Thanks to the great Geezer Web Site (Geezers​Gallery​.com) I have recently been e-mail talking to Lowell Herrero and Janet which reminded me/​us of one of our great commer­cial coups that was a very minor Art splash. In the golden Y&R of 1964 there was an impos­sible assign­ment to come up with an idea to group all the different corpo­rate bits of the giant GoodYear Corpo­ra­tion that were, at that time, not adver­tising. Writer Mike Slos­berg and Art Director Jed Falby (me!) came up with a child’s a-b-c that (artist) Lowell Herrero made into a charmer that ran every­where. It’s childish look making it really stand out in all those dull old finan­cial pages.

Jed Falby

2 thoughts on “GoodYear Tires 1964”

  1. Dick Moore says:

    Lovely to see the old sixties resur­rected and partic­u­larly by the artistic hand of Lowell Herrero. Thanks for this submis­sion Jed Falby.
    Dick Moore

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